Bank of America came to us to premiere their new credit card and the features that come along with it. Bank of America’s credit card allows users to choose the categories they’d like to receive 3% cash back on. For this 90-second short-form video, we conveyed this message by showing the spending transitions between travel, dining and holiday shopping focusing on maximizing cash back. We built the sets seen, including set changes, from scratch in our in-house production studio and our fabricators created the 3D titles by hand. This stop motion video is currently displayed in New York City, Times Square as a video billboard ad.