Lowes
THE AWARD-WINNING TRANSFORMATION
We partnered up with Lowe’s Home Improvement to create and build 3 unique rooms for their DIY Instagram Stories Converticals Campaign. Using 60+ micro videos, we were able to capture the true process of each room transformation and for the first time users were able to go back and see each step in increments. The videos were nominated by Business Insider as one of the, “10 Best Ad’s of 2017.”
Earned Media
Business Insider | The 10 Best Ads of 2017
Ad Week |Lowe’s Hacked Instagram Stories With Fun DIY Microvideos
The Drum | Lowe’s: Instagram Stories By BBDO New York
Mobile Marketer | Lowe’s Crams DIY Microvideos into Instagram Stories
We Are Social Media | Lowe’s Hacked Instagram With DIY Stories in a Tiny Verticle Room
Awards
The New York Festivals Advertising Awards
Third Prize | Social Media | Activation & Engagement: Use Of Activation & Engagement
Third Prize | Digital Media | Best Use oif Media: Branded
One Show
Bronze | Branded Social Post / Single
Bronze | Mobile-First Video
Bronze | Mobile Advertising
Design & Art Direction
Wood Pencil | Use of Mobile | Media
Small Unused Spaces Getting A Fresh Look.
Client
Lowes
Year
2018
Services
Live Action Video
End to End Production
Product Styling
Casting
Wardrobe Styling
Set Design
Storyboarding
Set Construction
Deliverables
3x 60+ micro videos
Delivered in square and vertical
