Malibu Rum
MALIBU IN A CAN.
360i approached us to create a series of content for the launch of Malibu Rum’s new can flavors and the Malibu Pineapple Upside Down Cake Rum. A vibrant and colorful world was the perfect setting for the coconut rum everyone loves. Inspiration was drawn from the strong, warm colors found in the Caribbean.
Results
Malibu reached an overall Interaction Rate of 14.99%. Over 10,000+ users viewed the videos via Instagram and created a total of 1,335 engagements.
A Beach Cocktail Served Differently.
Client
Malibu
Year
2016
Services
Stop Motion Animation
End to End Production
Photography
Set Design
Art Direction
Deliverables
3x :15 videos
1x 1:10 video
Stills
Delivered in square and vertical.
