Sometimes, it’s time to let things go. One of those things included our previous logo. No doubt, it was time for a revamp to something more modern and clean. Another addition was a touch of playfulness. All of this was exactly what we have tried to accomplish with our new logo.
To show our character, we used a muted pastel pink round up the brand. This is a far cry from the previous magenta pink. Not only did we change the colors, but we also changed the typefaces. We used Playfair Display to represent the name Visual Country, increased the spacing between each letter, and as a result, made the logo breathable. Our supporting fonts include Libre Baskerville and Comfortaa, one of which we used to represent the phrase, “By Meagan Cignoli.” I hope you enjoy our new logo and the videos and imagery we created below to celebrate the new look!
Speakers included social media experts Sydney Fazende, Digital Director of LaFORCE; April Reynolds, Manager of Digital Marketing for Lifestyle Brands at Marriott International; James Ryan Ohliger, Co-Founder and Chief Content Officer of Jerry Media; and Katie Sturino, Founder of The 12ish Style. Sturino’s Insta-famous dog, Toast, also made an appearance. Visual Country’s CEO, Amber Lee, moderated the panel.
The panel focused on short-form video as a means of engaging audiences and addressed how social media platforms can spread content. The value in video comes from being able to showcase personality and offer a level of engagement with viewers that is hard to achieve with still pictures. Videos can also make content culturally relevant when they are made by local creators that are familiar with the specific place being marketed.
“Video is shared 39% more than any other content,” April Reynolds, Manager of Digital Marketing, Marriott International
The speakers discussed how their strategies are shifted as platforms are continually updated. Sydney Fazende felt particularly overwhelmed by the Instagram carousel update because it is a new feature that now needs to be incorporated into her marketing strategy. Fazende suggested we learn to adapt and be flexible to the changes rather than trying to find a solution.
“We know attention spans are shorter so our videos are shorter,” Sydney Fazende, Digital Director, LaFORCE
Oustide of the panel, guests networked and tried out Visual Country’s stop-motion animation booth.