Marketers must understand how to plan for broad distribution efficiently as social video expenditure continually rises. Where will your content live? How will you repurpose it in the future? With our clients goals in mind, we decide this upfront and structure our shoots to optimize each piece of content for wide, vertical, square or most digital banner sizes. This allows content to be repurposed for anywhere screens are present.
To learn more about how to capitalize on engagement and best optimize your social video content, take a look at our infographic below:
Sometimes, it’s time to let things go. One of those things included our previous logo. No doubt, it was time for a revamp to something more modern and clean. Another addition was a touch of playfulness. All of this was exactly what we have tried to accomplish with our new logo.
To show our character, we used a muted pastel pink round up the brand. This is a far cry from the previous magenta pink. Not only did we change the colors, but we also changed the typefaces. We used Playfair Display to represent the name Visual Country, increased the spacing between each letter, and as a result, made the logo breathable. Our supporting fonts include Libre Baskerville and Comfortaa, one of which we used to represent the phrase, “By Meagan Cignoli.” I hope you enjoy our new logo and the videos and imagery we created below to celebrate the new look!