You ponder and wonder, scrolling through your Instagram feed, and realize that although it’s good, it’s not quite right. You unconsciously know that your feed can ascend to a higher standard, but you’re not sure which protocol to follow.
There’s a lot you can do. Here are some tried and true rules that our team follows.
Content with white negative space(WNS) is great for the feed as it allows a break for the eyes while scrolling. To use properly, make sure no two WNS content pieces share a whole side. For example, if the piece of WNS content were to fall in the middle of a 9×9 square, then any other pieces of content with WNS should be in the corners of the 9×9 square. This is to prevent creating a hole in the overall flow of the feed.
Think your feed is too busy? Use a mix of dense and minimalistic content. When users land on your page they’ll be able to immediately digest your content instead of being overwhelmed.
The opposite can also be applied; if you feel you have too much minimalistic material, differentiate by adding denser content.
If there is an intentional Instagrid on the timeline, keep it in mind when posting the next Instagrid. If there is a planned break in posting, make sure that all instagrids are in line. It’s inevitable that at times they may break, but ideally keeping them in line at all times is best to retain any potential followers that may land on the page.
Your feed should have your brand colors present at all time. Every piece of content counts on an Instagram feed. Leave out content that doesn’t make the cut and opt for content that elevates it.
During live events, there is a considerable amount of rapid social media buzz. In order to best present your brand, pre-approved photographers, videographers, and/or content creators for your company must be on the ground and able to create, shoot, and edit high-quality content in a timely manner. With major events, the goal is to have your content stand out under the event hashtag stream without interrupting or startling the overall flow and design of your own feed.
InStyle & Warner Bros. 2017 Golden Globes After-Party
Handmade wrapping paper can add that extra glam to a gift. We created ours for a wedding, but you can certainly add a little pop to your next gift no matter the occasion!