For this campaign we were presented with a simple task to bring to life: how to make the perfect Cuba Libre. We came up with two concepts to turn this task into compelling stop motion content; the first was a machine with a conveyor belt and the second was what we referred to as the “Bacardi Pool”.
360i approached us to create a series of photos and videos for the launch of Malibu Rum’s new can flavors and the Malibu Pineapple Upside Down Cake. A vibrant and colorful world was the perfect setting for the coconut rum everyone loves. Inspiration was drawn from the strong, warm colors found in the Caribbean. View more of our photography work here.