David Yurman approached us to help celebrate the launch of the fashion line’s limited-edition bubblegum pinky rings. The rings are light-hearted, colorful, and scented. We created this 30-second video in the same playful spirit as their new product.
This video was structured so that the message would be clear in multiple versions with different speeds and formats. The content was adjusted form 30 seconds to 15 seconds by eliminating elements that were not essential to core message. By focussing the main action in the center we could manipulate the video into wide, vertical and square formats without compromising the message.