The widely popular “What Happens in Vegas, Stays in Vegas” campaign embraced adult freedom and positioned Las Vegas as a place everyone can be who they want to be.
Las Vegas has a new tie into the old campaign entitled “Transformation.” For more than 10 years, the iconic campaign celebrated adult freedom, and “Transformation” illustrates the clandestine freedom people can experience in Las Vegas while instilling the destination’s message of: be yourself or anyone else.
To extend the “Transformation” reach, Las Vegas partnered with Visual Country to produce custom “transformation” videos as digital and social extensions to the campaign. The videos we created were stop-motion and real-time, highlighting the main characters’ transformative personas as well as the city’s iconic landmarks and other evergreen mobile content for Las Vegas. The videos were shared on Las Vegas’ official Instagram, Vine, Facebook and Twitter accounts. On Facebook, the videos had an average engagement rate of 53%.
360i approached us to create a series of photos and videos for the launch of Malibu Rum’s new can flavors and the Malibu Pineapple Upside Down Cake. A vibrant and colorful world was the perfect setting for the coconut rum everyone loves. Inspiration was drawn from the strong, warm colors found in the Caribbean. View more of our photography work here.