360i approached us to create a series of photos and videos for the launch of Malibu Rum’s new can flavors and the Malibu Pineapple Upside Down Cake. A vibrant and colorful world was the perfect setting for the coconut rum everyone loves. Inspiration was drawn from the strong, warm colors found in the Caribbean. View more of our photography work here.
Our team traveled to LA to collaborate with digital agency, Standard Time, to produce, shoot and style this live action video for Sephora’s monthly subscription box, Play! by Sephora. The video was shot in 4K and lives on Sephora’s website at www.sephora.com/play. View more of our 4K work here.
Thirst for the extraordinary. We were excited to partner with Perrier and bring their bubbles to life in our unique style. This campaign was centered on #ExtraordinairePerrier and designed to show a how bit of bubbles can transform something ordinary into something magical. This short video was also promoted on our social channels, vine, instagram and twitter.
Visual Country partnered with McGarry Bowen to produce three tips & tricks video and one video showcasing Burt’s Bees lip color product portfolio. The tips and tricks content, informed by a makeup artist partner, began a series of videos showing how to create classic looks that last. All of the videos are playful with a mix of stop-motion cinematography and live action. Casting for real, approachable beauty was done in-house by Visual Country. The final videos live on the Burt’s Bee’s retail site and all of their owned channels.
The widely popular “What Happens in Vegas, Stays in Vegas” campaign embraced adult freedom and positioned Las Vegas as a place everyone can be who they want to be.
Las Vegas has a new tie into the old campaign entitled “Transformation.” For more than 10 years, the iconic campaign celebrated adult freedom, and “Transformation” illustrates the clandestine freedom people can experience in Las Vegas while instilling the destination’s message of: be yourself or anyone else.
To extend the “Transformation” reach, Las Vegas partnered with Visual Country to produce custom “transformation” videos as digital and social extensions to the campaign. The videos we created were stop-motion and real-time, highlighting the main characters’ transformative personas as well as the city’s iconic landmarks and other evergreen mobile content for Las Vegas. The videos were shared on Las Vegas’ official Instagram, Vine, Facebook and Twitter accounts. On Facebook, the videos had an average engagement rate of 53%.
Cheerios approached us to make a series of relevant social media videos telling the story of how Cheerios are made “From Oats to Os”. We reimagined that process with lovable characters and created nine videos to tell the Cheerios story.
The first set of videos showcase Cheerios’ commitment to using the best ingredients: oats beat out the other grains in “Oatlympics”, are the most desirable in “Oat-k-cupid”, and travel all the way from Canada to get into “The Mill” personified as a discerning night club that only the best get into.
Once in the mill, the story continues as the oat sunbathers are toasted, milled, and puffed. The final two videos, and step in making Cheerios, is flavoring. These engaging videos tell a cohesive story and can flow one into the next.
To announce the launch of the new 3Doodler PRO product, Visual Country created a 30 second short film showcasing the pen’s ideal user. The original 3Doodler pen is recognized worldwide for fun crafts, fine art, DIY projects and decorative items. The 3Doodler Pro was created not to replace their other products, but to serve a different purpose- one for professionals. To communicate this idea we designed and created a modern office environment for the film. To add validity we featured business professional influencers that use the 3Doodler Pro to enhance their work. The film was shot in 4K with our Canon C500. View more of our 4K work here and Influencer Campaigns here.