Animation

Animation.

Frame by frame, we bring magic to the screen with stop motion on both table top and with people. Perfect for getting across your brands message quickly and captivating audiences.

Tommy Hilfiger

Wanderlust
Distribution: Website, Paid Media


Tommy Hilfiger and Time Inc. approached us with an editorial partnership sharing the perfect packing list for three untouched travel destinations. Visual Country was brought on to create a high sensory video to communicate the different elements of their advertorial. The video serves as an introduction to the editorial piece living on the Tommy Hilfiger blog. During the initial launch, Travel + Leisure hosted the video ad across their site.

Perrier

#ExtraordinairePerrier
Distribution: Instagram, Vine, Twitter

perrier bubbles

Thirst for the extraordinary. We were excited to partner with Perrier and bring their bubbles to life in our unique style. This campaign was centered on #ExtraordinairePerrier and designed to show a how bit of bubbles can transform something ordinary into something magical. This short video was also promoted on our social channels, vine, instagram and twitter.

Clinique

Distribution: Instagram, Twitter, Facebook



Merry Clinique 2016

Clinique came to us to create a series of animated mobile videos for their holiday campaign. Showcasing their holiday gift items, we created six stop-motion animation videos that were shared across Clinique’s Instagram, Twitter and Facebook.


 

Merry Clinique 2015

360i approached us to create a series of six animated videos for Clinique’s 2016 #MerryClinique campaign.


 

The Wink

Clinique’s new online destination, The Wink, celebrates those who are dramatically different and simply amazing. For this campaign in Fall 2015, we created three short form videos. Customers were encouraged to share the content by tossing a #winkandanod to their friends.

Amazon Fashion

Distribution: Social, Website

amazon_fashion_banner

 

Amazon Fashion approached us with the task of promoting their fashion picks for the holiday season. Visual Country created a holiday-themed stop-motion animation video to present just that: a simple way to obtain and gift elegant clothes and accessories for one’s loved ones. Repurposing the set from the original video, we produced numerous pieces of content: three digital end cards, three square-edited videos, two vertical ad units, two wide ad units, one square ad unit, two stills, and three gif title cards.

Starbucks

Distribution: Social, TV


Iced Coconut Milk Mocha Macchiato
Partnering with 72andSunny for Starbucks, Visual Country led creative on a vertical Snapchat ad that showcases the Iced Coconut Milk Mocha Macchiato. A wide version of the video was featured within a national TV spot featuring Starbucks baristas. We were asked to make our video playful and product-focused. Our muted paper background and white lettering puts all focus on the drink and its ingredients: white chocolate, coconut milk, ice, and espresso.


 

#frappuccinohappyhour

Every year in May #frappuccinohappyhour officially commences! Visual Country produced two videos to raise awareness on the half-price discount on Starbuck’s favorite frozen drinks.

Burt’s Bees

Distribution: Social, Website


Burt’s Bees Lipsticks

Visual Country partnered with McGarry Bowen to produce three tips & tricks video and one video showcasing Burt’s Bees lip color product portfolio. The tips and tricks content, informed by a makeup artist partner, began a series of videos showing how to create classic looks that last. All of the videos are playful with a mix of stop-motion cinematography and live action. Casting for real, approachable beauty was done in-house by Visual Country. The final videos live on the Burt’s Bee’s retail site and all of their owned channels.
 


 

Influencer Network
We were excited to work with Burt’s Bees on this promotion as it’s one of the world’s most popular lip balms! We created an animated video and shared it as part of the influencer campaign, “Flavor Jam”. Creative Director Meagan Cignoli also shared photos of how she uses the lip balm daily on her social channels.

Heinz

Distribution: Social

We partnered with BBH London to showcase Heinz’s Seriously Good Mayonnaise and Rich & Smokey Classic Barbecue Sauce and Marinade. Heinz wanted to inspire consumers to ‘Add a Little Magic’ to their meals to make them greater. We created two recipe videos featuring these products and colorful co-stars to demonstrate just how magical those meals can be.

ShopStyle

Distribution: Instagram, Facebook

Visual Country was tasked to create unique digital video content for ShopStyle’s social channels that increased brand awareness among females (age 18-49), drove site traffic, and developed usage and preference for ShopStyle’s innovative shopping platform. To define the brand within the competitive landscape as the ultimate digital destination for every woman’s style needs, we created a video that grabbed attention, entertained, was relevant to the target individuals passion for shopping/fashion and aligned with what the site can offer. This video was filmed using the animation technique of Stop Motion- one of Visual Country’s primary service lines. View more of our Animation work here.

Las Vegas

Transformation
Distribution: Instagram, Vine, Facebook, Twitter

The widely popular “What Happens in Vegas, Stays in Vegas” campaign embraced adult freedom and positioned Las Vegas as a place everyone can be who they want to be.

Las Vegas has a new tie into the old campaign entitled “Transformation.” For more than 10 years, the iconic campaign celebrated adult freedom, and “Transformation” illustrates the clandestine freedom people can experience in Las Vegas while instilling the destination’s message of: be yourself or anyone else.

To extend the “Transformation” reach, Las Vegas partnered with Visual Country to produce custom “transformation” videos as digital and social extensions to the campaign. The videos we created were stop-motion and real-time, highlighting the main characters’ transformative personas as well as the city’s iconic landmarks and other evergreen mobile content for Las Vegas.
 
The videos were shared on Las Vegas’ official Instagram, Vine, Facebook and Twitter accounts. On Facebook, the videos had an average engagement rate of 53%.

Earned Media:

Las Vegas Expands Campaign

Media Post

Cheerios

From Oats to O's
Distribution: Website

 

Cheerios approached us to make a series of relevant social media videos telling the story of how Cheerios are made “From Oats to Os”. We reimagined that process with lovable characters and created nine videos to tell the Cheerios story.

The first set of videos showcase Cheerios’ commitment to using the best ingredients: oats beat out the other grains in “Oatlympics”, are the most desirable in “Oat-k-cupid”, and travel all the way from Canada to get into “The Mill” personified as a discerning night club that only the best get into.
 
Once in the mill, the story continues as the oat sunbathers are toasted, milled, and puffed. The final two videos, and step in making Cheerios, is flavoring. These engaging videos tell a cohesive story and can flow one into the next.