Visual Country partnered with McGarry Bowen to produce three tips & tricks video and one video showcasing Burt’s Bees lip color product portfolio. The tips and tricks content, informed by a makeup artist partner, began a series of videos showing how to create classic looks that last. All of the videos are playful with a mix of stop-motion cinematography and live action. Casting for real, approachable beauty was done in-house by Visual Country. The final videos live on the Burt’s Bee’s retail site and all of their owned channels.