Disney + Tumblr

Distribution: Instagram, Vine

 

 

In collaboration with illustrator Paper Fashion (Katie Rodgers), fashion designer Valentina Kova and ballerina Isabella Boylston, we created stills as well as an animated video and gif for Disney’s new release of the movie, Cinderella. Valentina and Katie brought Cinderella’s gown to life. Isabella, a principal dancer at American Ballet Theater, provided the grace and beauty embodying the spirit of Cinderella.

 

The content was used by Disney for their Tumblr page and social media channels. The content received over 400k+ likes throughout all of the channels it was posted on, including facebook, twitter, tumblr, instagram, Vine and Pinterest.

Earned Media:

Paperfashion.net