Distribution: Instagram, Vine

The Italian fashion company, FURLA, approached us about creating a video for their first capsule collection with Japanese artist Maho Tonouchi. The collection represents one of FURLA’s concepts, “The fusion of fashion and art.” Of the four iconic character-focused bags to be launched, “Candy” was the one we were to focus on. The idea was to show the unique and charming personality of the bag, while showing off some of FURLA’s other unique accessories. The campaign was launched in both wide and square formats for Instagram and YouTube, while being promoted on Twitter and Facebook, as well. This short form video reached over 90K+ views across the social media platforms.