The widely popular “What Happens in Vegas, Stays in Vegas” campaign embraced adult freedom and positioned Las Vegas as a place everyone can be who they want to be.
Las Vegas has a new tie into the old campaign entitled “Transformation.” For more than 10 years, the iconic campaign celebrated adult freedom, and “Transformation” illustrates the clandestine freedom people can experience in Las Vegas while instilling the destination’s message of: be yourself or anyone else.
To extend the “Transformation” reach, Las Vegas partnered with Visual Country to produce custom “transformation” videos as digital and social extensions to the campaign. The videos we created were stop-motion and real-time, highlighting the main characters’ transformative personas as well as the city’s iconic landmarks and other evergreen mobile content for Las Vegas. The videos were shared on Las Vegas’ official Instagram, Vine, Facebook and Twitter accounts. On Facebook, the videos had an average engagement rate of 53%.
To announce the launch of the new 3Doodler PRO product, Visual Country created a 30 second short film showcasing the pen’s ideal user. The original 3Doodler pen is recognized worldwide for fun crafts, fine art, DIY projects and decorative items. The 3Doodler Pro was created not to replace their other products, but to serve a different purpose- one for professionals. To communicate this idea we designed and created a modern office environment for the film. To add validity we featured business professional influencers that use the 3Doodler Pro to enhance their work. The film was shot in 4K with our Canon C500. View more of our 4K work here and Influencer Campaigns here.
For the launch of Samsung’s NX Mini we created six videos aimed to demonstrate the camera’s ease in taking selfies. To amplify this message we contracted five influencers within our influencer network to revine the videos from Samsung’s channel. The influencer audiences ranged from 200k-600k. View more of our Influencer Campaigns here.
In the past year we have created over 60 informative and engaging “how to” videos for Lowe’s #FixInSix Campaign. The first campaign of it’s kind on the Vine platform, it also launched across all of Lowe’s properties.
The campaign generated 28,000 mentions across social media in its first week. Lowe’s gained 19K followers on Vine from scratch and generated over 15MM impressions on the platform.
Distribution: Vine, Vimeo, On-Air, Influencer Newtork
To launch Epix’s Vine channel, we worked with 10 prominent Vine creators to create six-second versions of films in the channel’s content catalogue. These short form spots featured hollywood titles including “Skyfall”, “Robocop”,“The Wolf of Wall Street” and “World War Z” and could live independantly as well as stream into one longer video.