Lowe’s

#FixInSix
Distribution: Vine, Instagram, Tumblr, Influencer Network

In the past year we have created over 60 informative and engaging “how to” videos for Lowe’s #FixInSix Campaign. The first campaign of it’s kind on the Vine platform, it also launched across all of Lowe’s properties.

The campaign generated 28,000 mentions across social media in its first week. Lowe’s gained 19K followers on Vine from scratch and generated over 15MM impressions on the platform.

Earned Media:

Lowe’s Gives Home Improvement Tips in 6-Second Vines

Mashable

Lowe’s Uses Vine For Simple Lifehacks And It’s Absolutely Brilliant

Business Insider

How Lowe’s and Vine Build Social Video Success

Streaming Media

Lowe’s Embraces Six-Second Vine Videos for Spring Campaign

Advertising Age

Lowe’s launches new spring social campaign with six Vine videos on Twitter via BBDO New York

Campaign Brief

Awards:

Cannes Lions – Bronze Cyber Lion
One Show – 2 Gold Pencils, Silver Pencil
ADC – Gold Cube, Silver Cube
D&AD – 2 In Book Awards: Online Branded Film, Use Of Social Media
ANDY’S – Gold ANDY
ADDY’S (Local) – Best Of Show: Digital, 8 Gold ADDY’S
4A’s O’Toole Award – Best Out-Of-The-Box-Thinking
AdAge Digital Conference – Best Micro Video
Mashies – Best In Show, Best Use Of Vine
London International – Silver Social Media, Bronze Branded Content