Netflix

Give It Up!
Distribution: Website, Paid Media



Netflix approached us with the task of creating a series of videos that brought to life their binge-watching cycle data all while celebrating Netflix’s unique member culture. The main takeaway being that the end of a show or movie is always followed by the start of a new one. Inspired by Netflix’s desire for something light and funny, we opted for a sketch-type composition and a relatable main character.

Earned Media:

Over 30M Netflix Members Have New Binge-Watching Routines Pairing TV And Movies

Forbes

Netflix Says Binge-Watching TV Boosts Movie Consumption

Inverse

Netflix Knows Exactly What You Do After You Binge A Show

Refinery29

Netflix Knows Exactly What You Do After You Binge A Show

Yahoo! News

Exclusive: Netflix tracks subscribers' binge breaks

USA Today

Netflix reveals most popular TV and movies binge pairings

EW

Netflix knows *exactly* what you should watch next after a big television binge- a movie

HelloGiggles

Netflix Reveals What People Are Most Likely To Watch After A Binge

AskMen