First comes the idea, then comes the tips and tricks we do to make them come to life. For the video we created for the launch of  the “Create Your Own Mix” feature on the Coca-Cola freestyle app we turned our model pink! In order to create this illusion in the video we dip dyed five shirts. Our models outfit started out all white and as she sipped her custom drink mix of Sprite, Hi-C Fruit Punch and Seagram’s Ginger Ale, her outfit and lipstick gradually turned completely pink.