ORANGE THEORY FITNESS CASE STUDY
Our team partnered with Tombras to create a social video campaign for Orange Theory. The brand wanted to do wide spread posting across multiple platforms, so we prepared x104 video assets for them from in a variety of specs
This project was on a quick turnaround, so from the provided assets and footage we were able to deliver all the edits within 3 weeks.
DELIVERABLES:
YOUTUBE
3 :15 Consideration (16:9, 9:16, 1:1)
3 :15 Conversion (16:9, 9:16, 1:1)
Total: 18 individual videos
5 :10 and :15 Videos Demand Gen (16:9, 9:16, 1:1, 1.91:1)
2 :15 Videos PMax (16:9, 9:16, 1:1, 1.91:1)
Total: 48 individual videos
META
3 :06 and 3 :10 Awareness (1080×1080, 1080×1350, 1080×1920, 1920×1080)
Total: 32 individual videos
TRADE DESK
2 :15 Awareness (1920×1080)
Total: 2 individual videos
The original shoot was 2 days of shooting with 3 cameras each day.
We were given 3.5TB of raw footage to sort through
and pick the best clips for the videos.
COLOR
We applied color correction to the footage to make sure the overlaid graphics were clear and impactful.
GRAPHICS
We were provided Illustrator files laid out with the graphics for us to animate. All the graphics had to adhere to the approved color palette, with orange being the lead of each video.
DOODLES
These doodles would be sprinkled in around the videos to add pops of color and make it feel more playful
While these geometric cut outs add visual impact, they were used sparingly to keep the gym action in focus
When animating the hero videos into different ratios, we had to keep in mind the safe zones that vary between platforms. This meant we often had to rearrange the assets so that they would be visible on screen, while still being visually appealing.
