PINTEREST CASE STUDY
For Pinterest we custom-designed, built and styled unique spaces that collectively created an aspirational and accessible series. For the 2022 campaign, there were a total of 6 unique sets, 5 full rooms and 1 exterior backyard.
DELIVERABLES:
35 unique images
7x unique 15-second videos that were each cut into 4 individual assets (S/V versions in both :15 and :06)
Totaling 28 videos, and 63 total assets.
Following The Sun
Our studio is full of natural light and we utilized every inch of our space, including our roof to create spaces that felt unique to each scene.
FABRICATION
Within each custom set we featured a DIY project that was hand made by our fabricators. Each video showed the process of making that DIY project.
Rainbow Headboard
Our fabricators created a rainbow headboard, plus secondary pieces for the process shots. We used that same headboard in a series of stills with our model, both professional and UGC, taking a single asset and creating a range of visually different images.
The Roof Top Backyard
We created a backyard space on our roof, complete with grass, a fireplace and a full 32’ fence. It took 5 people just to carry the grass upstairs.
All ABOUT THE TILE
In two videos, we featured the making of a tiled mirror and a tiled side table. We also made a coffee table and second side table made of tile to complete our scenes.
ACRYLIC SHELF
Our wood and acrylic shelves were custom cut and shot using natural light to create a color cast shadow.
Focaccia Art
We created multiple versions of our focaccia art to show different stages of the cooking process.
OMBRE TAPESTRY
Our ombre tapestry was hand cut and dip dyed ahead of time, as well two other versions that were partially finished for process shots.
WE BELIEVE IN DIVERSITY
When hiring on screen and behind the scenes talent we have a strong focus on diversity – ensuring our castings are inclusive of all races, ages, abilities, sexualities, genders, and body types.
