American Express

ClientAmerican Express
IndustryFinance
DistributionSocial
Project Information

American Express approached us for another influencer project to promote their new American Express credit card feature, ‘Pay It, Plan It’. This new feature, now available to AMEX cardholders, allows users to split up large purchases over time for a fixed monthly fee. To create this stop-motion video/ Gif we built and designed this set from scratch. This room magically decorates itself with PLAN IT items, like the rug, chair, and picture frame. As the larger elements layout the foundation of the room, PAY IT items like the pillow, candle, side table, and overhead lamp pops in to finish the room design.
This stop-motion video was promoted on Meagan Cignoli’s Instagram account, as an influencer of American Express, to show how beneficial the ‘Pay It, Plan It’ feature is when decorating a new home.

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