Project Information

For Applegate’s newest “no antibiotics, ever” campaign, Visual Country’s teams created several stop-motion videos putting an emphasis on this message. Through food and prop styling, this social video campaign informed audiences about their new Non-GMO cheese, that antibiotics are never used and that Applegate’s animals are humanely raised. Applegate unveiled their new natural Non-GMO cheese at the Natural Products Expo West in March 2018  and on their social media channels. Our videos were used in targeted Instagram story ads, as well as dark posts on Instagram and Facebook.

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