David Yurman

ClientDavid Yurman
Project Information

David Yurman approached us to help celebrate the launch of the fashion line’s limited-edition bubblegum pinky rings. The rings are light-hearted, colorful, and scented. We created this 30-second video in the same playful spirit as their new product.

The structure of the video ensures that the message would be clear in multiple versions with different speeds and formats. We adjusted the content from 30 seconds to 15 seconds by eliminating elements that were not essential to the core message. By focusing the main action in the center, we were able to manipulate the video into wide, vertical and square formats without compromising the message.

Key Services