SWAT and Dropps came to Visual Country to create a video that played on the name of the brand and the key benefit of the laundry detergent product. We encouraged users to drop the toxic, and drop the waste.
The spot aired across TV, OLV and social. We created two versions for broadcast, one video that showed everyone in their underwear and under clothes and one that gave an illusion of nudity.
We recorded all sound on set. Visual Country casted over 7 models for the spot, and also featured the CEO and founder.
We built the sets and props, matching the background color and gradient exactly to brand colors and previous work.
We optimized for wide, square and vertical for broad distribution and reach.