In an effort to become a part of the travel experience and redefine their communication process, Duty Free Services contracted Visual Country to bring their Loyal T rewards program to life with a series of whimsical videos showcasing the luxury brands available in-store. A duty-free shopping experience at a Duty Free Services store is often included in the itinerary for luxury travelers from Asia. The cloud character became the star of our videos as he was a reference to the strong cartoon and anime roots found in Asian culture. The Visual Country team illustrated a star and moon as secondary characters for the series. a star and moon. The videos have a subtle nod to travel that leads a call-to-action of signing up for DFS’ Loyal T program.