Duty Free Shopping

ClientDFS
IndustryFashion
DistributionSocial, Website, In-Store Display
Project Information

In an effort to become a part of the travel experience and redefine their communication process, Duty Free Services contracted Visual Country to bring their Loyal T rewards program to life with a series of whimsical videos showcasing the luxury brands available in-store. A duty-free shopping experience at a Duty Free Services store is often included in the itinerary for luxury travelers from Asia. The cloud character became the star of our videos as he was a reference to the strong cartoon and anime roots found in Asian culture. The Visual Country team illustrated a star and moon as secondary characters for the series. a star and moon. The videos have a subtle nod to travel that leads a call-to-action of signing up for DFS’ Loyal T program.

Key Services
Assets
Project Information

Brought on by Duty Free Services, we created this whimsical video featuring their #mustpack Estée Lauder evening essentials. A collection of products you wouldn’t want to forget when traveling overnight. The video was on display inside DFS stores. Video elements such as the character, starry night and balloons inspired the design for in-store window displays and overall theme for the T Galleria, Introducing Beauty of Night Power of Repair landing page hosted on Estée Lauder’s site.

Key Services
Assets