Project Information
We created over 23 pieces of content including videos, gifs, and stills for Estee Lauder to promote their travel sets and exclusive sizes of skincare and makeup sold through Duty Free Store. We focused on four themes including travel, gift-ability, exclusive sizing and value, using stop-motion, green-screen and photography.
We wanted to appeal to a broad and transient demographic, showcasing the product on the go, including building a fake airplane set in studio. With the use of stock imagery and custom video we were able to bring the audience to different parts of the world without leaving our NYC studio.