We were approached by Special Group and Hanes to create a short film about woman locating and finding femine hygiene products, so they could trade them in at a live event in NYC in October 2024. The film was used to promote the event. We also captured medium format stills to be used for the promotion. We shot all video on a Blackmagic Pocket 6K Pro and Canon Cine Lenses. We used mostly natural light in our studio with a small mix of LEDs to create the different scenes. Still photography was shot on a Phase One camera, with Profoto lights. 5x video versions in 3 aspect ratios (wide, square, and vertical) Total Assets: 15 individual video assets, 100 raw images delivered. The idea started with light and a color palette. Our studio has beautiful natural light and we wanted to take advantage of that. We designed 10 different small sets to be shot with 9 different parts models around the studio. We selected props and wardrobe that would be bright and give the film a nice pop of color. Our team worked to cast models based on a diverse group of woman ranging from young teens to woman in their 40’s. The client used the videos on a variety of platforms, including social and paid media leading up to the event.Project Information
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Medium format still images uncropped, to be delivered to the client (no post production)The Process
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