Josh Cellars

Project Information

For Josh Cellars we custom designed, built and styled a serene space for their bottle of Prosecco to shine. The campaign featured 4 main videos, 4 GIFs, and 10 still images. The project was shot in our studio over 2 days with a full crew including our Directer, Photographer, DP, Food Stylist, Hair and Make Up, Models, Wardrobe Stylist, Sommelier, and PAs, along with our wondering Agency and Clients. 


We shot all video on a Blackmagic Pocket 6K Pro, Canon Cine Lenses, and utilized a curved and straight Dana Dolly, Star filter (for that extra sparkle), and a JIB to create the movement. We used a mix of LEDs and warm dedolights to set the mood and capture the sparkling reflection of the wet bottle and liquid.

Still photography was shot on a Canon Mark iv, with Profoto lights.


4x main video in 4 aspect ratios (wide, square, vertical and 4×5)
4x GIFs in 4 aspect ratios (wide, square, vertical and 4×5)
10x Still images uncropped (full 3×2)

Total Assets: 42 individual assets delivered.

The Process

We started the process by designing the set, and selecting props to match the vibe of the clients requests. The table was hand crafted and painted to create texture and color match the clients brand. Our team worked to cast models based on a diverse group of young woman.


The client used the videos on a variety of platforms, including social and paid media.

Key Services