Lady M Cakes

Client Lady M
Service LIVE ACTION
Distribution
Broadcast, OLV, Paid Media, Social
Project Information

For Lady M’s newest commercial, we custom designed and built three sets to showcase three of their most popular cakes, Classic, Green Tea, and Chocolate. The idea was, why bring a bottle of wine as a guest, when you could bring a Lady M cake instead? 

Our team designed each set around a specific cake and theme demonstrating that any one of Lady M’s cake can be interchangeable at a party. The commercial was captured inside our studio over a one day shoot.

Gear

We shot all video on a Blackmagic Pocket 6K Pro, Canon Cine Lenses, and utilized a curved Dana Dolly, and a JIB to create the movement.

Assets

1x :30 main video in 3 aspect ratios (wide, square and 4×5)
1x :15 cut down in 3 aspect ratios (wide, square and 4×5)

Total Assets: 6 individual assets delivered.

The Process

We started the process by designing the set, and selecting props to match the vibe of the clients requests. We constructed 2 fake walls, one with wainscotting and one with molding. The third wall utilized a pink lime wash wall we have in our studio. We cast two hand models to show off the product.

Distribution

The main purpose of the video was used as the companies broadcast commercial, but was also distributed for OLV, social and paid media.

Key Services
Assets