Magnolia Bakery and Public Display of Affection approached us to help them create their first ever broadcast commercial for the bakery. The spot was 15 seconds with four characters made from their most popular desserts, based on typical New Yorkers.
Our team designed and hand crafted the elements that brought the characters to life using stop motion animation and voice over actors.
We casted all the actors and co-directed the performances, while our team of animators brought the characters to life.
We transformed our studio into a suburban home to tell the story.