Pinterest 2021

Project Information

For Pinterest we custom designed, built and styled unique spaces that collectively created a curated, whimsical, aspirational and accessible series. For the 2021 campaign there were a total of 6 unique sets, 2 overhead, 3 full rooms and 1 exterior garden. 

Our team fabricated before and after pieces that could be swapped as we created the video, or, when showing a step-by-step process is the goal, we fabricate as we shoot. Capturing still images as we go. 

Each asset was captured in 6K, adding flexibility in the edit and deliverables; which would be cut in wide, square and vertical to be used across social and web platforms for paid and promotional use.

We worked closely with Pinterest to maximise what we could get out every scenario we constructed. If a model had their nails done, we made sure to take them into the garden to get an image of it. 

For the 2021 campaign we created:

27 unique images
3 GIFs
7x unique 15 second videos that were each cut into 6 individual assets (W/S/V versions in both :15 and :08)

Totaling 42 videos, and 72 total assets.

Key Services