PINTEREST 2022
THE ULTIMATE DIY EXPERIENCE
For Pinterest we custom designed, built and styled unique spaces that collectively created an aspirational and accessible series of DIY projects. For the 2022 campaign there were a total of 6 unique sets, 5 full rooms and 1 exterior garden, which we all captured using natural light in the studio and outside.
Our team fabricated before and after pieces that could be swapped as we created the video, or, when showing a step-by-step process is the goal, we fabricate as we shoot. Capturing still images as we go.
Each asset was captured in 6K, adding flexibility in the edit and deliverables; which would be cut in square and vertical to be used across social and web platforms for paid and promotional use.
We worked closely with Pinterest to maximise what we could get out of every scenario we constructed.
For the 2022 campaign we created:
27 unique images
7x unique 15 second videos that were each cut into 4 individual assets (S/V versions in both :15 and :08)
Totaling 28 videos, and 55 total assets. Plus Unlimited UGC and BTS.
Headboards, Tiles, Tapestry, Focaccia, Shelves, And Outdoor Spaces. What More Could You Ask For.
Client
Year
2022
Services
Live Action Video
End to End Production
Product Styling
Food Styling
Casting
Wardrobe Styling
Set Design
Storyboarding
Set Construction
Deliverables
27 unique images
7x unique 15 second videos that were each cut into 4 individual assets (S/V versions in both :15 and :08)
Totaling 28 videos, and 55 total assets. Plus Unlimited UGC and BTS.
