ShopStyle features the latest styles in fashion. Visual Country was tasked to create unique digital video content for ShopStyle’s social channels that increased brand awareness among females (age 18-49), drove site traffic, and developed usage and preference for ShopStyle’s innovative shopping platform. To define the brand within the competitive landscape as the ultimate digital destination for every woman’s style needs, we created a video that grabbed attention, entertained, was relevant to the target individuals passion for shopping/fashion and aligned with what the site can offer. We filmed the video using the animation technique of stop motion – one of Visual Country’s primary service lines. View more of our animation work here.