Project Information
Subaru approached us with the task of launching an initiative to show the world what #DontFeedTheLandfills means to us. Still life techniques inspired us and we used stop motion to display our unique efforts in preserving the environment.
Results
Based on internal benchmarks for Sponsored Post Interaction Rate (20.74%), Subaru outperformed by 2.14%, achieving an overall Interaction Rate of 22.88%. 30,200+ users viewed the video via Instagram and Twitter. Users created a total of 2,206 engagements.