Ulta Beauty partnered with YouTube to launch their holiday 2022 campaign and came to us to create a set of videos that paired seamlessly with their existing holiday campaign images. We delivered 24 versatile creative assets in wide, square, vertical and 2×3 for the marketing and sales team that were used primarily on YouTube, web and social.
We fabricated all the sets and gifts wrapped boxes by hand in our studio. The backgrounds were painted and matched to brand Pantone colors.
We applied various shooting and retouching techniques to ensure each video was clean, bright, crisp, and premium looking.
We also directed the voice over artist to deliver a fresh youthful voice.
Featuring 15 product SQUs
Images shot on medium format camera, print, tv and digital ready. Videos shot in 5K stop motion.