Project Information
Birdies approached Visual Country needing a short form video focused on their house slipper design turned ‘stylish outwear piece’. With this marketing pivot came the opportunity for our creative team to produce a 15s 2D animated video that details the 7 layer technology distinguishing Birdies footwear from other brands. Using paper fabrication to breakdown the shoe layers, our team paired the animation with a stripped-back set allowing the brand item to really stand out. Inviting audiences to take a closer look at the technical elements the video was successfully wrapped up in one full 10hour day, resulting in an elegant yet enjoyable video distributed on various social platforms.
