Lowe’s

We partnered up with Lowe’s Home Improvement to create and build 3 unique rooms for their DIY Instagram Stories Converticals Campaign. Using 60+ micro videos, we were able to capture the true process of each room transformation and for the first time users were able to go back and see each step in increments. The videos were nominated by Business Insider as one of the, “10 Best Ad’s of 2017.”

Business Insider | The 10 Best Ads of 2017
Ad Week |Lowe’s Hacked Instagram Stories With Fun DIY Microvideos
The Drum | Lowe’s: Instagram Stories By BBDO New York
Mobile Marketer | Lowe’s Crams DIY Microvideos into Instagram Stories
We Are Social Media | Lowe’s Hacked Instagram With DIY Stories in a Tiny Verticle Room 

The New York Festivals Advertising Awards
Third Prize | Social Media | Activation & Engagement: Use Of Activation & Engagement
Third Prize | Digital Media | Best Use oif Media: Branded
One Show
Bronze | Branded Social Post / Single
Bronze | Mobile-First Video
Bronze | Mobile Advertising
Design & Art Direction
Wood Pencil | Use of Mobile | Media

In the past year we have created over 60 informative and engaging “how to” videos for Lowe’s #FixInSix Campaign. The first campaign of it’s kind on the Vine platform, it also launched across all of Lowe’s properties.

The campaign generated 28,000 mentions across social media in its first week. Lowe’s gained 19K followers on Vine from scratch and generated over 15MM impressions on the platform.

Mashable | Lowe’s Gives Home Improvement Tips in 6-Second Vines
Business Insider | Lowe’s Uses Vine For Simple Lifehacks And It’s Absolutely Brilliant
Streaming Media | How Lowe’s and Vine Build Social Video Success
Advertising Age | Lowe’s Embraces Six-Second Vine Videos for Spring Campaign
Campaign Brief | Lowe’s launches new spring social campaign with six Vine videos on Twitter via BBDO New York