We partnered up with Lowe’s Home Improvement to create and build 3 unique rooms for their DIY Instagram Stories Converticals Campaign. Using 60+ micro videos, we were able to capture the true process of each room transformation and for the first time users were able to go back and see each step in increments. The videos were nominated by Business Insider as one of the, “10 Best Ad’s of 2017.”
The New York Festivals Advertising Awards Third Prize | Social Media | Activation & Engagement: Use Of Activation & Engagement Third Prize | Digital Media | Best Use oif Media: Branded One Show Bronze | Branded Social Post / Single Bronze | Mobile-First Video Bronze | Mobile Advertising Design & Art Direction Wood Pencil | Use of Mobile | Media
In the past year we have created over 60 informative and engaging “how to” videos for Lowe’s #FixInSix Campaign. The first campaign of it’s kind on the Vine platform, it also launched across all of Lowe’s properties.
The campaign generated 28,000 mentions across social media in its first week. Lowe’s gained 19K followers on Vine from scratch and generated over 15MM impressions on the platform.