360i approached us to create a series of content for the launch of Malibu Rum’s new can flavors and the Malibu Pineapple Upside Down Cake Rum. A vibrant and colorful world was the perfect setting for the coconut rum everyone loves. Inspiration was drawn from the strong, warm colors found in the Caribbean.
Malibu reached an overall Interaction Rate of 14.99%. Over 10,000+ users viewed the videos via Instagram and created a total of 1,335 engagements.