To bring to life Neutrogena’s silky and tropical breeze scented Beach Defense sunscreen, we created a series of short videos and GIFs. The short videos animate the fragrance and occasions that come to mind when you wear Beach Defense. The short series of gifs highlight water recreation and the water-resistant RTB of Beach Defense beyond just ocean water.
Based on internal benchmarks for Branded Post Interaction Rate (16.00%), Neutrogena’s short videos outperformed by 3.46%, achieving an average Interaction Rate of 19.46%. Users created a total of 3,506 engagements across Instagram.