Shot on 16mm film, with Director Maya Margolina and DP Mika Altskan, we took to the streets of Brooklyn and Queens to launch the first-ever collaboration of two iconic luxury fashion brands: MCM and A Bathing Ape. The art direction and post-production reflect the two brands’ shared design influences and echo their youthful and rebellious spirit. We worked with local band NightFeelings on the music track and launched within two weeks of signing across all social platforms and digital media.