ORANGE THEORY FITNESS

Fitness taken to a new level.

We partnered with Tombras Agency and Orange Theory Fitness for this 2D animation and post production project. The client provided raw video footage and illustrated assets for our team to edit and animate.

Assets

Youtube: 6 videos, in 3 aspect ratios (18 videos)

Google: 9 videos, in 4 aspect ratios (36 videos)

Meta: 12 videos in 4 aspect ratios (48 videos)

Trade Desk: 2 videos

Total Assets: 104 individual assets delivered.

The Process

We were given static illustrated files and raw video footage from two days worth of shooting from three cameras each day. We brought the illustrations to life by animating them in Adobe After Effects.

Distribution

Each video was carefully created for a specific platform including Youtube, Meta, Google and PMAX. Within each platform each video was reformatted for each aspect of the platform including 16×9, 1×1, 4×5, 9×16 and 1.91×1

A multimedia campaign fusing fitness and animation.

Client

Orange Theory Fitness

Year

2024

Services

Live Action Video Editing
Post Production
2D Animation
Illustration

Deliverables

Youtube: 6 videos, in 3 aspect ratios (18 videos)

Google: 9 videos, in 4 aspect ratios (36 videos)

Meta: 12 videos in 4 aspect ratios (48 videos)

Trade Desk: 2 videos

Total Assets: 104 individual assets delivered.

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