SUN CHIPS SOLAR ECLIPSE
NEW PRODUCT LAUNCH ONLY AVAILABLE DURING THE ECLIPSE
For SunChips we worked with Tombras Group to bring to life the unveiling of the two new flavors SunChips was releasing for the 2024 Solar Eclipse. In light of the Eclipse the limited time edition bag was only available for 4 minutes and 27 seconds, during totality. Our mission was to create 5 videos and 7 still images for their campaign launch.
Our team produced the videos and stills in our studio in a quick, one day shoot, bringing space down to earth.
The Process
We started the process by collaborating with Tombras on the treatment for each video. There were many variations of the videos that were shot, including the use of golden gloves with a hand model. This was to allow for flexibility in the edit. We eventually settled on the final versions. We created the sets and selected all the props.
Distribution
The client used the videos on a variety of platforms, including social, OLV and paid media. The assets were picked up by multiple news sources including, space.com, Food & Wine, All Recipes, Fox Business, PR Newswire, Trendhunter.com and many more.
Manifesting the spotlight with a once-in-a-lifetime pop culture phenomenon.
Client
Sun Chips
Year
2024
Services
Live Action Video
End to End Production
Product Styling
Set Design
Wardrobe Styling
Storyboarding
Deliverables
5x main video in 4 aspect ratios (wide, square, vertical and 4×5)
7x Still images uncropped (full 3×2)
Total Assets: 27 individual assets delivered.
