JOSH CELLARS CASE STUDY
We worked with Tombras Agency to bring to life the Prosecco from Josh Cellars, in this 2023 campaign. The agency first approached us with a basic idea of what they wanted the campaign to look like. From there we designed a vintage vibe that would sparkle and shine.
DELIVERABLES:
VIDEOS
2x :10 videos
2x :06 videos
*All videos delivered in 16×9, 1×1, 4×5, 9×16
Totaling 32 individual videos
GIFs
4x GIFs
*All videos delivered in 16×9, 1×1, 4×5, 9×16
Totaling 32 individual GIFs
Still Images: 6 Total
Total Assets Delivered: 70
The theme was green vintage tones with lots of textures.
APPROACH
Lighting was key to developing the vibe. We used LEDs, with dedolights to highlight the bottle and create the sparkle. We enhanced the sparkle effect in camera with a star filter.
MOVEMENT
Movement was a big part of the campaign. We wanted organic movements that wrapped around the bottle. We used a combination of a curved and straight dana dolly and a JIB to bring that to life.
STYLING
Props were hand picked by our team to accompany the product and create an entertaining atmosphere with a rustic wood element. We paired vintage with rustic modern.
FOOD STYLIST
Our food stylist crafted a selection of meats, cheeses and fruits for a colorful charcuterie spread. Along with all our garnishes for the cocktails.
As well as ensuring each bottle and glass looked delicious and crisp.
TEXTURES
The textured table was created in our studio by our fabrication team, with a custom color to match the Josh aesthetic.
PROSECCO TOWER
We built a prosecco tower for one of the shots and tracked down the pour with the JIB. We had 24 bottles set aside for this shot as it took an entire bottle just for one shot. We had plenty left over however.
SOMMELIER
Part of our team included a sommelier to ensure the perfect pour and opening of every bottle.
DISTRIBUTION
The videos and photos were distributed for OLV, Paid Media, Web and Social. The campaign was also successful in signing Gray Whale as a permanent client for Tombras.
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