Visual Country partnered with McGarry Bowen to produce three tips & tricks videos and one video showcasing Burt’s Bees lip color product portfolio. The tips and tricks content, informed by a makeup artist partner, began a series of videos showing how to create classic looks that last. All of the videos are playful with a mix of stop-motion cinematography and live action. Casting for real, approachable beauty was done in-house by Visual Country. The final videos live on the Burt’s Bee’s retail site and all of their owned channels.
We were excited to work with Burt’s Bees on this promotion as it’s one of the world’s most popular lip balms! We created an animated video and shared it as part of the influencer campaign, “Flavor Jam”. Creative Director Meagan Cignoli also shared photos of how she uses the lip balm daily on her social channels.