Partnering with New York Magazine’s “The Cut”, Coach sought out influencers that represent what it means to be “Authentically American” in 2016. As an individual whose career, point of view, and lifestyle align distinctly with her city, Visual Country’s Creative Director, Meagan Cignoli, was selected to share Coach’s latest collection to her Instagram audience in her preferred medium. The campaign involved a video and a selection of stills that were featured in an interview with The Cut.
Coach achieved an overall Interaction Rate of 20.25%. 6,000+ users viewed the video via Instagram and Twitter and users created a total of 1,215 engagements.