The widely popular “What Happens in Vegas, Stays in Vegas” campaign embraced adult freedom and positioned Las Vegas as a place everyone can be who they want to be.
For more than 10 years, the iconic campaign celebrated adult freedom. “Transformation” illustrates the clandestine freedom people can experience while instilling the destination’s message of: be yourself or anyone else.
To extend the “Transformation” reach, Visual Country produced custom “transformation” videos. The videos we created were stop-motion and real-time. They highlighted the main characters’ transformative personas as well as the city’s iconic landmarks and other evergreen mobile content for Las Vegas. The videos were shared on the city’s official Instagram, Vine, Facebook and Twitter accounts.