Every year Veuve Clicquot hosts the unforgettable Polo Classic event at Liberty State Park. The event is the most highly anticipated and stylish daytime event. We created a series of animated videos to get guests excited via social and help create buzz and awareness.
Based on internal benchmarks for Branded Post Interaction Rate (16.00%). Veuve Clicquot outperformed by 17.92%, achieving an overall Interaction Rate of 33.92%. 17,000+ users viewed both videos via Instagram and created a total of 6,149 engagements.