THE HOME DEPOT HOLIDAY '24 CASE STUDY
BBDO reached out to us about creating a tool video for The Home Depot in stop motion for their 2024 Holiday campaign.
DELIVERABLES:
2x :15-:20 videos
1x :40 video (both videos combined)
*All videos delivered in 1×1 and 9×16
Totaling 6 individual videos
THE ASK
The promotion the brand wanted to highlight was based around buying a battery kit and getting a select tool for free, for both Ryobi and Milwaukee.
APPROACH
We really wanted to show off the tools in a way that showcased what they did. We chose to have the tools build the supers.
We had each tool cutting, grinding, blowing and inflating the supers to bring them on an off screen.
MOVEMENT
We created detailed storyboards, so we could figure out all the movement and super changes ahead of time. We wanted constant movement and interaction with the copy to keep the viewer engaged.
SHOOTING PRACTICALLY
That way we could use the mock ups in DragonFrame to animate around the supers and know where the tools needed to be cutting.
PREP
The first thing we needed to do was find a paint color that matched The Home Depot orange. In the end we had to get a custom color made. We painted 4×8’ pieces of wood as our backgrounds, in both the orange and “sawdust” white.
SAWING THE TABLES
For the opening of each video we wanted to capture the audience’s attention by cutting through our backgrounds and showing all the sawdust that comes from a practical cut.
ALL HANDS ON DECK
That also meant using a few extra hands to animate the boards leaving. Our clients were happy to step in.
ONE DAY PER VIDEO
It took our director a day to shoot and animate each video.
DISTRIBUTION
The distribution for the campaign was paid social that started in the holiday season until the end of January.
